Conducting a heuristic evaluation to improve a booking & reservation system
Scenario:
You are a UX researcher working for a travel agency that is developing a new online booking and reservation system for their customers. The system aims to provide a seamless and user-friendly experience for users to book flights, hotels, and other travel-related services. As part of the development process, you have been assigned to conduct a heuristic evaluation to identify potential usability issues and suggest improvements.
Task:
Imagine you are a frequent traveler who wants to book a flight and hotel for an upcoming trip. Your task is to evaluate the usability of the booking and reservation system by using heuristic evaluation techniques. Navigate through the system, explore its different features, and identify any violations of recognized usability heuristics. Provide actionable recommendations for improving the system's usability based on your findings.
Expected Deliverables:
- Heuristic Evaluation Report: A comprehensive report summarizing the findings from the evaluation, including identified usability issues and recommendations for improvement. The report should be structured, well-documented, and easy to understand.
- Usability Issue Log: A detailed log of all identified usability issues, categorized based on severity and impact. Each issue should be described clearly, along with relevant screenshots or supporting evidence.
- Heuristic Compliance Matrix: A matrix indicating the compliance of different system features with recognized usability heuristics. This matrix should provide a visual overview of how well the system adheres to the heuristics and highlight areas that require attention.
- Recommendations for Improvement: A prioritized list of actionable recommendations to address the identified usability issues. Each recommendation should be supported by the corresponding usability issue and provide clear guidelines for improvement.
If you choose to work on this challenge, I offer a 1-on-1 guidance service to help you navigate through the evaluation process. With my expertise in UX research and heuristic evaluation, I can provide personalized guidance, answer any questions you may have, and offer insights to enhance the quality of your evaluation. Working together, we can ensure that your evaluation is thorough, effective, and actionable.