Scenario
MediCare is a leading digital healthcare platform that offers various services, including telemedicine consultations, appointment scheduling, and access to medical records. While the platform has gained popularity, the company recognizes the importance of continuous improvement and wants to ensure that the user experience meets the evolving needs of its diverse user base. The challenge is to conduct a series of user interviews to gain valuable insights into users' experiences, pain points, and expectations, and use these insights to enhance the user experience of the digital healthcare platform.
Task Paragraph
As a UX researcher, your task is to plan and execute a user interview study that provides deep insights into users' experiences and perspectives when using MediCare's digital healthcare platform. Your primary objective is to identify pain points, usability issues, and areas for improvement to enhance the overall user experience. Through user interviews, you will explore users' motivations, behaviors, and expectations, as well as their interactions with different features of the platform. The goal is to gather qualitative data that informs actionable recommendations for improving the platform's usability, functionality, and overall user satisfaction.
Expected Deliverables:
- User Interview Plan
- User Interviews recorded sessions/ notes
- Data analysis report, including key insights and identified improvement areas.
- UX recommendations report with actionable suggestions.
- Presentation slides summarizing the project findings and recommendations.
- User personas