Scenario
You are a UX designer working for a popular e-commerce platform that sells clothing and accessories. The platform recently underwent a major redesign, aiming to improve the user experience and increase conversions. However, after the launch, there has been a noticeable decline in user engagement and a decrease in sales. The company wants to understand the root causes behind these issues and improve the platform's usability. As the UX designer, your task is to conduct a usability testing study to identify pain points and gather actionable insights for enhancing the user experience.
Task
Design and execute a usability testing study to identify the usability issues that are negatively impacting user engagement and sales on the redesigned e-commerce platform. Develop a testing plan, recruit participants, conduct the tests, and analyze the results to provide valuable insights. Your goal is to pinpoint specific pain points and provide actionable recommendations for improving the platform's usability and overall user experience.
Expected Deliverables:
- Usability Testing Plan: Outline your approach for conducting the usability testing study. Include details about the testing methods, participant recruitment criteria, test scenarios, and tasks.
- Usability Testing Report: Present a comprehensive report summarizing the findings from the usability testing sessions. Include an analysis of the issues discovered, along with recommendations for resolving them. Use qualitative and quantitative data to support your insights.
- Redesigned User Flows: Based on the usability testing results, propose revised user flows that address the identified pain points. Provide wireframes or mockups to visualize the recommended changes.
- Presentation: Prepare a concise presentation to communicate the usability testing findings, recommendations, and proposed user flow changes to the stakeholders. Clearly articulate the impact of these changes on user engagement and potential increase in sales.