Redesigning the mobile banking app to improve user satisfaction
Scenario
MoneyWise is a financial management app that allows users to track expenses, create budgets, and manage their finances effectively. The app aims to provide a seamless and intuitive user experience that empowers individuals to make informed financial decisions. However, the company recognizes the need to understand users' needs, pain points, and preferences to enhance the app's usability and overall user experience. The challenge is to conduct a series of user interviews to gather valuable insights that will inform the redesign and improvement of the MoneyWise app.
Task Paragraph
As a UX researcher, your task is to plan and conduct a user interview study to gain deep insights into users' experiences, expectations, and challenges when using the MoneyWise financial management app. Your primary objective is to identify pain points, usability issues, and areas for improvement that will enhance the app's user experience. Through user interviews, you will explore users' financial goals, budgeting practices, tracking needs, and interactions with different features of the app. The goal is to gather qualitative data that informs actionable recommendations for improving the app's usability, functionality, and overall user satisfaction in the financial management sector.
Expected Deliverables:
- User Interview Plan
- User Interviews recorded sessions/ notes
- Data analysis report, including key insights and identified improvement areas.
- UX recommendations report with actionable suggestions.
- Presentation slides summarizing the project findings and recommendations.
- User personas