Redesigning the travel booking platform based on card sorting results
Scenario:
You are a UX researcher working for a leading travel booking platform that offers a wide range of travel options such as flights, hotels, and vacation packages. The platform has grown over time, resulting in a complex information architecture that may confuse users and hinder their ability to find relevant information efficiently. Your challenge is to conduct a card sorting study to improve the platform's information architecture and enhance the user experience.
Task:
Your task is to conduct a card sorting study to address the challenge of enhancing the information architecture of the travel booking platform. Through this study, you will delve into how users categorize and prioritize information on the platform, aiming to uncover insights that will inform improvements to the information hierarchy. Your goal is to provide actionable recommendations for streamlining the information architecture and creating a more intuitive user experience on the travel booking platform.
Expected deliverables
- Research Plan outlining the card sorting study approach
- Card sorting materials including cards, instructions, and rating scale
- Participant recruitment strategy
- Collected card sorting data
- Analysis of card sorting data and identification of patterns
- Recommendations for enhancing the platform's information architecture
Seeking personalized support and mentorship throughout the challenge?